In today's busy organization world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. One method to attain these goals is by aligning marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typic

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other realities about contemporary B2B marketing. We go over exactly how the acquiring journey is currently totally fragmented and the way that neighborhood building can assist marketers retake control of the e

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other truths about modern B2B marketing. We talk about just how the acquiring trip is currently totally fragmented and also the way that neighborhood building can assist marketers retake control of the exploration and ne