B2B Marketing - Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Startup Marketing Consultant Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other realities about contemporary B2B marketing. We go over exactly how the acquiring journey is currently totally fragmented and the way that neighborhood building can assist marketers retake control of the e

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Other Truths About Modern B2B Marketing

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other truths about modern B2B marketing. We talk about just how the acquiring trip is currently totally fragmented and also the way that neighborhood building can assist marketers retake control of the exploration and ne

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